We all know Spotify, the music streaming giant that essentially replaced our phones; music players. I want to talk about a feature I just recently discovered(yes, a couple of years late), the sleep timer.
you probably had a time in your life when listened to music until you fall asleep. Some users might be even doing it regulary every time they go to bed. Once you fall asleep, your music continues to play - draining your battery or in Spotify's case, paying royalties for the songs that played.
Let's estimate how much Spotify pays for your late nigh senanigans listening to Taylor Swfit, as you imagine a heart break that you ave never experienced. Spotify pays an average of $0.004 per stream. Assuming you sleep 7 hours, and an average song lenght of about 3 munites, that is a total of $0.56 Spotify has to pay artists you have litened to that time. Not that bad for Spotify until you realized that they have an active user base of 381 million users as of Q3 2021.
Now, not everybody is listening to music to sleep. Let's assume 1% of their users do that at least once a month. In reality it might be less than that 9or more), but let's jus thinkg that the overall number looks like that when you consider people doing it more regularly or more than once a month. That is a littel more than $2M dollars a month for Spotify. This is far from accurate, but this gives you an idea how much they pay for "un-listened" music.
I thing the sleep timer feature is a brilliant example of good product managment. You introduced something that helps both the users and the company. I don't know exactly how this feature went into the ususal development life cycle. I can just imagine the data scientist converting the UTC timestamps into local itmestamps, finding out the number of continuous plays increasing through the night. I imagine the product owner giving a presentation on how this feacture, if used by even a fraction of theses so called music sleepers, can reduce the royalties up to millions. These types of decisions don't nexcessarly be known to users, but as a developers myself, I really appreciate things like this. It shows how even the most "basic" feature can impact both the company and their users in such a positive way. So, to all the onces involved in this feature in Spotify, know that I see you, awsome job!
This post from https://medium.com/@neilmanaoat/spotifys-sleep-timer-as-a-sign-of-good-product-management-7d675c78928a
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