A partial summary of Policy Proposal of the Korea Communications Commissions mid- to long-term broadcasting system improvement

Policy Goals of Major Medium and Long-Term Broadcasting Policy in Korea

 

■   A Report on the Development of Public Service Broadcasting System in 1994

• Independence from politics
• Prevent abuse as a tool for private profit-seeking
• Secure autonomy from internal and external pressures
• Efforts to narrow the gap between regions and strata
• Characterization of intermedia and inter-channel
• Guarantee of the right to access to broadcasting and to participate

 

■   A Report on Advanced Broadcasting Development Policy in 1994

• Realization of broadcasting public interest
• Reestablishment of the broadcasting regulation system
• Enhance the autonomy of broadcasting company
• Establish a viewer’s rights and interests-centered broadcasting evaluation system viewer’s rights and interests

 

■   A Report of Broadcasting Reform Committee in 1996

• Secure independence of broadcasting
• Enhance public interest of broadcasting
• Active response to the trend of converging broadcasting and communications
• Establishment of dignity and identify of broadcasting
• Improve welfare, rights, and interests of viewer
• Vitalization of diversity between intermedia and inter-channel
• Efficiency of structure of broadcasting and organization
• Revitalization of broadcasting industry based on prevention of monopoly and fair competition
• Rationalize the broadcasting production system and Enhancing its professionality
• Development of new services such as digital broadcasting

 

■   A Comprehensive Report on Medium and Long-Term Research on Development of Broadcasting in 2005, Korean Broadcasting Commission

• Improve the predictability and efficiency of policies and regulations through the unification of broadcasting and communication laws and organizations
• Maximize the ripple effect of broadcasting and related industries by introducing and settling new services early
• Realize the public interest, such as locality and diversity, and promoting balanced regional development through the revitalization of local broadcasting.
• Enhance industrial competitiveness and quality by strengthening broadcasting contents infrastructure
• Build welfare for watching environment by strengthening view rights and realizing right to access to broadcasting

 

■   Broadcasting and Communications Convergence Promotion Committee in 2007, The Office for Government Policy Coordination

• Expand public and universal services and protecting the rights and interests of users
• Build the foundation for knowledge information society and expanding cultural diversity
• Enhance the national competitiveness by vitalizing IT industry
• Create the new growth engine by vitalizing content industry
• Reorganize regulation for converged environment and establishment of fair competition
• Promote future-oriented policies by establishing an integrated broadcasting and communications organization

 

■   Media Development Committee, 2009, the National Assembly’s Committee on Culture, Sports, Tourism, Broadcasting and Communications (CCSTBC)

• A report on activity results of committee without especially policy objectives

 

■   Special Committee for broadcasting Fairness

• A report on activity results of committee without especially policy objectives

 

 

 

 

Comparison of regulations on pay television service and OTT services under current laws in Korea

 

Applied Regulation	Pay Television Service	OTT Services
Entry Regulation	Terrestrial broadcasting, Cable, Satellite broadcasting, IPTV: License General programming, Specialized programming of news reports, Home shopping: Approval General PP: Registration	Return (The Telecommunications Business Act)
Ownership, Co-operation regulation	One-person share 40%: Terrestrial broadcasting, general programming, news reports Foreign capital: terrestrial broadcasting (prohibition), general programming (20%), news reports (10%), pay television service (49%) Conglomerate: terrestrial broadcasting (10%), general programming/news reports (30%), Daily newspaper, news communication business: terrestrial broadcasting (10%), general programming/news reports (30%), pay television platform (49%) Co-operation regulation: applied to terrestrial broadcasting, pay television platform, and PP	Not applicable
Market share regulation	Regulations on 33.3% of the total market share of pay television service Restrictions on share of audience of an aggregate impact indicator among media by 30%	Not applicable (However, it is reflected in the N-screen viewing behavior survey when calculating an aggregate impact indicator among media)
Contents Regulation	Application of review regulations of broadcasts	Applications of Information Communication review regulations
Broadcast programming regulation	Organize entertainment programs under 50 per cent: terrestrial broadcasting, general programming The programming ratio of principal broadcast fields: specialized programming PP The programming ratio of domestically-production (motion pictures, animations, and popular music), external producing, and one-country (motion pictures, animations, and popular music) Programming the viewer critics, view-generated program	Not applicable
Organizing channels	Programming more than 70 operational channels Mandatory transmission of specific channels: retransmission, news reports, public, public interests, religion, the welfare of persons with disabilities, a local channel, etc.
Advertisement Regulation	Regulation other than broadcast act (Act on fair labeling and advertising, regulation of individual statute items) Restrictions on commercials airing time and item Regulation on virtual commercials, product placements, Commercial breaks Regulation on announcement of Sponsors and Programming public interest advertisements The act on broadcast advertising sales agencies (terrestrial broadcasting and general programming)	Regulation other than Broadcast Act (Act on fair labeling and advertising, regulation of individual statute items)
Competition regulation	Broadcasting market Competition Evaluation: target of the entire broadcasting market Prohibited acts: all of broadcasting business entities	Not applicable

 

 

 

Reference

 

방송제도개선 추진반 (2020), "중장기 방송제도개선을 위한 정책제안서", 한국 방송통신위원회, 접속가능kcc.go.kr/user.do?mode=view&boardId=1025&page=A02050200&dc=K02050200&boardSeq=48648